Why Share of LLM Is Reshaping B2B SEO Visibility Strategies
Adapting to the New Era of B2B Search: Why Visibility in Large Language Models Matters
In today’s rapidly evolving digital landscape, measuring success purely through traditional keyword rankings and the classic blue links no longer reflects the reality of B2B search. The way decision-makers research and engage with brands has transformed, shifting towards AI-powered conversational tools and intelligent assistants. For companies aiming to stay ahead, understanding and optimizing for this new kind of visibility is crucial.
At our agency, we've recognized early that merely producing more content faster is no longer the key. Instead, the emphasis must be on smart, predictive strategies that align with how Large Language Models (LLMs) influence buyer journeys. Let’s explore how this shift impacts your brand’s digital presence and how you can harness it to grow.
Beyond Share of Search: Embracing Share of LLM
For years, brands gauged their online dominance through Share of Search—tracking how often they appeared in search engine results. But in a world where professionals ask AI assistants to “compare the top vendors for B2B SaaS solutions” or “find the best fintech HR software,” traditional metrics only tell part of the story.
Introducing Share of LLM (SoLLM)—a proprietary framework that measures how frequently your brand is mentioned, recommended, or cited within the responses generated by leading LLMs. Instead of focusing solely on click-throughs, SoLLM reveals the true digital influence your brand holds in AI-driven conversations.
Why Should You Care About SoLLM?
- LLMs are becoming primary sources for buyer research and decision-making.
- Brands unseen by these systems risk losing out on qualified leads despite strong traditional SEO performance.
- Optimizing for SoLLM means strengthening authority and trustworthiness—critical factors for emerging AI platforms.
Insightful Brand Mentions Shape AI Recommendations
Our recent studies show that branded web mentions—especially in authoritative sites and digital PR—are up to three times more influential than backlinks when driving citations within LLM outputs. This means that in the race for AI visibility, brand reputation and mention strategy now outweigh traditional link-building.
Consider the example of a global B2B SaaS client who dominated conventional search rankings but was absent from key AI recommendations. By pivoting to a brand-focused digital PR campaign with high-authority mentions, their SoLLM improved by 45% in just six months. This translated directly into more qualified demo requests, highlighting how traditional SEO tools alone missed this critical opportunity.
The Third Eye: Automated, Intelligent Monitoring
Monitoring extensive B2B websites can be overwhelming and time-consuming. While classic SEO tools alert you to what changed, they often fall short on explaining why it matters.
Our agency developed a smart monitoring solution, nicknamed The Third Eye. This system scans client sitemaps hourly, detecting page additions or removals. Once a change is identified, the content update is analysed and summarised with an eye on SEO risks, helping our specialists act quickly and strategically.
For instance, a large retailer benefitted immensely from this early warning system when it detected a technical issue that took down a high-converting category page. Quick resolution prevented substantial revenue loss and reduced their dependence on emergency paid campaigns.
Predictive SEO: Stay Ahead with Fan-Out Queries
Traditional SEO often relies on lagging keyword data, which places brands in a perpetual chase behind competitors. We advocate for a Predictive SEO approach that leverages online community insights, extracting emerging questions and challenges from forums like Reddit and industry discussions.
This approach targets the “fan-out”—the detailed, specific queries that AI-generated overviews prioritize. For example, in the renewable energy sector, we identified rising concerns about solar inverter failure rates well before these topics gained search traction. We created authoritative guides addressing these points, quickly positioning our client as the primary AI-recommended source.
Transforming the Agency Model for a New Digital Age
To keep pace with these shifts, we reengineered our team and workflow. In 2025, we became a 100% employee-owned agency, prioritizing strategy over manual tasks. By automating routine data cleaning, reporting, and audits with custom-built tools, our SEO experts spend nearly 90% of their time innovating and developing proactive strategies.
We developed an internal knowledge system, our Organic Guru GPT, which captures and expands on our proprietary expertise, award-winning work, and best practices. This ensures every team member delivers consistent, high-level insight regardless of experience—a game-changer in maintaining excellence and client confidence.
Success Story: Elevating a B2B SaaS Brand
Take Cabin Master as a prime example. Facing fierce competition and shifting buyer behaviour towards AI research tools, we deployed our LLM-driven topical mapping. Instead of just focusing on generic terms like “garden rooms,” we analyzed thousands of consumer queries and sentiment data to identify nuanced topics important to their customers.
This strategy resulted in a content network that not only improved traditional SEO traffic but positioned Cabin Master as a primary AI citation source. The outcome? A staggering 295% boost in organic customer engagements during a period of fluctuating keyword volumes—demonstrating resilience and authority in an unpredictable landscape.
Position Your Business as the Preferred Answer
The mission today extends beyond appearing in Google’s top results; it’s about becoming the go-to response within the AI ecosystems shaping B2B purchasing decisions.
Share of LLM is more than a metric; it’s a mindset. It calls for evolving from generating bulk content to cultivating authoritative, trustworthy, and relevant material that AI platforms trust and cite.
Whether it’s reverse-engineering AI summaries or mining Reddit conversations for emerging trends, the principle stands: leverage technology to handle data-heavy tasks and free your experts to focus on strategic thinking.
If you’re ready to claim your place as a leader in the next generation of search, let us help you enhance your SEO strategy with intelligent, future-focused approaches designed to drive measurable business growth.
Contact us today to explore how your brand can increase its visibility within LLM-powered search and become the trusted choice for your target audience.